The History of the Gift Card

Whether you are a small or large business the gift card we provide can suit your needs; your card may simply have a price value printed on the card or security based functions programmed to work alongside a swipe system.

Here at Company Cards we supply a range of plastic cards including gift voucher cards tailored to your business / service. In today’s article we are exploring the benefits of a tailor-made gift card.

Some of the older readers may remember the days when a birthday card contained (if you were lucky) a paper gift voucher for Woolworths or WHSmiths. Gone are those days now – developments in technology (partially in response to the increased risk of counterfeits) have moved our experience along. Today we have a new currency in the form of plastic cards. Christmas’s, birthdays and anniversaries don’t get much easier when you don’t actually have to choose the gift!

In today’s day and age for a growing business a credit note doesn’t present the same professional and corporate flair that a tailored made gift card could, meaning customers will be reluctant to invest in a piece of paper resembling a receipt. A fantastic marketing technique at Christmas would be to display an array of brightly coloured eye catching gift cards. These will serve highly beneficial when the Christmas crowds are sick and tired of hunting for presents and invest instead in a gift card, it is vital that at Christmas time it is clear to potential customers that you sell gift cards, it may be the difference between a sale or a no sale.

It is worth noting that these plastic cards that we call gift cards are the second most popular gift bought and given by consumers in the United States. Gift cards are ideal for Christmas’s and birthdays as makes buying a gift for someone a lot simpler as little research needs to be done into interests and current belongings. It is in many respects more preferable to receive a voucher/ plastic gift card as it means that you can choose a gift you like and as opposed to cash there is less opportunity to fritter gift money away on everyday living.

Here at Company Cards we sell a large range of plastic cards especially tailored for a range of businesses and functions. Whether you are a small or large business the gift card we provide can suit your needs; your card may simply have a price value printed on the card or security based functions programmed to work alongside a swipe system.

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