Scannable Plastic Membership Cards

Using barcodes on plastic membership cards helps you analyse visitor numbers. Providing them with plastic cards also reduces fraudulent use.

Many visitor attractions now offer annual memberships to help encourage repeat visits, whilst providing customers with value for money. If you issue plastic membership cards, visitors are not only receiving a durable product, but you have the ability to effectively track their usage.

Keeping Track of your Numbers

Whether you offer free or discounted membership with the purchase of an annual card, you will want to know who is using your facilities and when. By supplying them with plastic membership cards you have the ability to do so. The plastic cards can be encoded with relevant information, such as the member’s name, size of the party and expiry date. This is then read electronically as they enter your site and subsequently recorded. You can then see how many people visited on specific days, how often different members visited and, if you have more than one site, which locations they are visiting most frequently. This information can be used by marketing and sales teams to help increase visitor numbers.

Personalising your Marketing

If you know when members are visiting, you can then start to tailor your marketing approach to them. For instance, if you operate across a wide area you could suggest different sites to visit based upon their previous trips. There is also the opportunity to create a campaign for lapsed members or perhaps those who have simply forgotten that they have a card. This offers the customer a more personalised experience and shows that you understand their needs. As a result, they are likely to be far more receptive to any information you may send to them.

Stopping Fraudulent Use

By issuing plastic membership cards, you can limit the entry of non-members who are trying to avoid paying. They can act as plastic ID cards, so that you can easily verify the identity of any visitor. The cards can be personalised with a photo if required, as well as encoded with information about the member. This will allow your staff to accurately and effectively regulate entry to your sites.

We can print personalised plastic membership cards that are unique to your business. Whatever your requirements, why not speak with one of our team who can provide you with further information and advice?

Latest News

  • How an Effective Communications Strategy can Reduce Event Customer Service Volumes

    As well as ensuring attendees are well-stocked with all the right information for the day itself, a properly planned communication

    Read More
  • The UK’s Best Cities for Hosting Conferences (Outside of London)

    With the UK getting closer and closer to fully “re-opening” following the pandemic, events and conferences are sure to follow

    Read More
  • HR Advice for Managing Employee Punctuality and Attendance Policies

    As a way of limiting issues with lateness and attendance, an employee attendance policy helps to boost punctuality and productivity in the workplace. Here, we’ll show you how to plan, implement and monitor a proper policy for your employees.

    Read More
  • A Guide to Standard ID Card Sizes

    In this guide, we’ll look at the various sizes of ID cards, what they can be used for and why size does matter when it comes to your cards.

    Read More
  • 7 Tips to a successful Loyalty Programme

    A successful loyalty programme is a mix of strong design, implementation, promotion and maintenance. We’ll show you how to achieve all of those using effective strategies and approaches.

    Read More
  • How to Use Membership Schemes to Learn More About Your Core Customer

    A membership scheme that keeps your most loyal customers coming back for more can be a powerful part of your

    Read More
  • A Guide to Types of Business Authentication

    We’re taking a look at authentication in more detail, including why it matters so much and the various types that are available to your business right now.

    Read More
  • Mitigating Risk: The Dangers of Misuses of Employee Access to Digital and Physical Data

    The sad fact is employee data misuse is on the rise, with over a third of data breaches happening as

    Read More
  • How Much Money Does British Business Lose to Stolen Time?

    We’ve launched a survey to investigate the UK’s habits, thoughts, and opinions on time theft at work.

    Read More
  • Everything to Think About Before You Begin Your Business Rebrand

    Rebranding is a common strategy for rejuvenating a business and bringing it more in line with customer expectations. But there’s

    Read More