Plastic loyalty cards offer great advantages to retail. These plastic business cards provide a wealth of information on customers’ habits.
Plastic loyalty cards have been around for years and customers now see them as a part of everyday life. They can be found in a range of outlets, from supermarkets and cafes to book shops or music stores. The opportunity to receive discounts on their shopping or to save up for rewards is what appeals to consumers. However, these cards also offer advantages to retailers.
Through a loyalty scheme, retailers can gain valuable information about their customers’ habits, including how often they shop, what they spend and what they buy. Consumers are traditionally creatures of habit and the majority of them buy the same items time and time again. Whether that’s the same brand of washing powder every month, identical loaves of bread every week or a particular colour of lipstick. Plastic loyalty cards can help you reward these regular shoppers with money off the items they usually buy – or those they don’t.
When customers sign up for these schemes, they’ll complete an application form containing their personal details. This information, including age, where they live, whether they have children and if they’re married, can then be combined with their shopping data to build up a complete picture of each consumer. With this information you can refine targeted marketing campaigns, specifically aimed at certain demographics or people who buy particular products.
When customers are in store they can also receive a more personalised service. Customers can swipe their cards at terminals to receive up to date targeted offers or check the points they have available to spend.
Plastic loyalty cards are definitely here to stay for the foreseeable future. They’re enjoyed by customers and the advantages for retailers are significant. However, with technological developments, the way in which both groups use their cards could change. We will see moves towards contactless technology, which until now has been largely confined to debit cards. This will make the transaction process smoother, with no need for customers to hand over their card or a bulky set of keys.
At Company Cards we can produce a variety of plastic cards that are tailored to your specifications. Further details on our plastic loyalty cards can be found on the site or please contact our team with any questions.