four students walk down hallway

Plastic loyalty cards – perfect for marketing at Fresher’s Week

If you are planning on marketing your company at fresher’s week this year, plastic loyalty cards are a fantastic marketing accessory.

At this time of year, many students will be starting to pack up their bedrooms and frantically stock piling super noodles and tins of beans ready for the start of University in September. With nerves running high as they wave their parents off, they will soon turn to excitement as they realise fresher’s week is about to begin.

Fresher’s week is a renowned time where students can really enjoy themselves. With lots of ice breakers and homesickness-busting activities planned, students have the time to explore their new hometown and get to know their way around. This is a fantastic opportunity for you as a business owner to promote your services or products to a wide target audience and plastic cards are a brilliant method for them to remember you by.

Most Universities throughout the UK hold fresher’s fairs during this famous week. Local companies are often invited to hold a stall at the event to promote themselves to the new student population. These fairs are usually enormous and it is highly likely that your competitors will be there promoting themselves too therefore it is your prerogative to make sure you stand out above the rest and leave a lasting impression.

It is OK to be giving away free sweets and energy drinks, for example, but when they get home, what do they have to remind themselves of your business? Plastic membership cards or plastic loyalty cards are therefore a brilliant accessory for this particular marketing strategy.

Rather than merely handing them out to any passer-by, you could take the opportunity to get the students to sign up for discounts and offers by having them jot down their contact details. This gives them a reason to keep hold of their plastic cards as students are renowned for penny pinching and snapping up deals.

If you are planning on marketing your company at students this year, why not consider the highly effective promotional plastic cards or indeed plastic key fobs? If you would like more information on the different cards on offer, check out our products page. If you have any further queries, please contact us here.

Latest News

  • How an Effective Communications Strategy can Reduce Event Customer Service Volumes

    As well as ensuring attendees are well-stocked with all the right information for the day itself, a properly planned communication

    Read More
  • The UK’s Best Cities for Hosting Conferences (Outside of London)

    With the UK getting closer and closer to fully “re-opening” following the pandemic, events and conferences are sure to follow

    Read More
  • HR Advice for Managing Employee Punctuality and Attendance Policies

    As a way of limiting issues with lateness and attendance, an employee attendance policy helps to boost punctuality and productivity in the workplace. Here, we’ll show you how to plan, implement and monitor a proper policy for your employees.

    Read More
  • A Guide to Standard ID Card Sizes

    In this guide, we’ll look at the various sizes of ID cards, what they can be used for and why size does matter when it comes to your cards.

    Read More
  • 7 Tips to a successful Loyalty Programme

    A successful loyalty programme is a mix of strong design, implementation, promotion and maintenance. We’ll show you how to achieve all of those using effective strategies and approaches.

    Read More
  • How to Use Membership Schemes to Learn More About Your Core Customer

    A membership scheme that keeps your most loyal customers coming back for more can be a powerful part of your

    Read More
  • A Guide to Types of Business Authentication

    We’re taking a look at authentication in more detail, including why it matters so much and the various types that are available to your business right now.

    Read More
  • Mitigating Risk: The Dangers of Misuses of Employee Access to Digital and Physical Data

    The sad fact is employee data misuse is on the rise, with over a third of data breaches happening as

    Read More
  • How Much Money Does British Business Lose to Stolen Time?

    We’ve launched a survey to investigate the UK’s habits, thoughts, and opinions on time theft at work.

    Read More
  • Everything to Think About Before You Begin Your Business Rebrand

    Rebranding is a common strategy for rejuvenating a business and bringing it more in line with customer expectations. But there’s

    Read More
to-top-icon

BACK TO TOP