Plastic Loyalty Cards Are the Key to Retaining Customers

With stores having to compete ever harder to retain customers, plastic loyalty cards could help maintain loyalty and increase spending.

With the current fragile economy, consumers are becoming ever more cautious as to how and where they spend their money. They tend to shop around, searching out the best deal. Therefore, it’s important that you try to retain as many loyal customers as you can. A good loyalty scheme could be the best way to keep them shopping in your store.

Customers today are used to carrying around plastic business cards, which offer them rewards in a variety of outlets. Plastic loyalty cards have been around for over 30 years and 88% of customers now own at least one, with 29% having five or more in their purses and wallets. Research has shown that customers feel greater loyalty to a specific brand if they have a loyalty card and this characteristic is more prevalent in the younger generation.

Encouraging Loyalty

Advertising to attract new customers is an expensive proposition. It is considerably cheaper to retain customers and to encourage them to increase their spending. They are more likely to do so if they feel they are being suitably rewarded for their custom. A good loyalty scheme can offer customers rewards or discounts on services and goods, either in store or through partner agencies. If the rewards you offer are strong enough, they could encourage consumers to shop more frequently in order to save up enough points.

Targeted Marketing

The plastic loyalty cards that you hand to your customers can offer you an insight into their purchasing habits, which will improve the effectiveness of marketing spend. As consumers buy goods in your store and save up points on their loyalty cards, you can then see exactly what they’re buying and how often. Once you have built up a picture, you can accurately target your marketing towards the products they actually use. This will encourage them to shop in your store and will make them feel that you understand them and what they’re looking for, increasing their feeling of loyalty towards the store.

Offering your customers plastic loyalty cards is an excellent way of developing long lasting relationships with them. At Company Cards we offer a market-leading plastic card printing service, with a range of styles for different businesses. If you have any questions about our products, please don’t hesitate to contact a member of our team.

Latest News

  • How an Effective Communications Strategy can Reduce Event Customer Service Volumes

    As well as ensuring attendees are well-stocked with all the right information for the day itself, a properly planned communication

    Read More
  • The UK’s Best Cities for Hosting Conferences (Outside of London)

    With the UK getting closer and closer to fully “re-opening” following the pandemic, events and conferences are sure to follow

    Read More
  • HR Advice for Managing Employee Punctuality and Attendance Policies

    As a way of limiting issues with lateness and attendance, an employee attendance policy helps to boost punctuality and productivity in the workplace. Here, we’ll show you how to plan, implement and monitor a proper policy for your employees.

    Read More
  • A Guide to Standard ID Card Sizes

    In this guide, we’ll look at the various sizes of ID cards, what they can be used for and why size does matter when it comes to your cards.

    Read More
  • 7 Tips to a successful Loyalty Programme

    A successful loyalty programme is a mix of strong design, implementation, promotion and maintenance. We’ll show you how to achieve all of those using effective strategies and approaches.

    Read More
  • How to Use Membership Schemes to Learn More About Your Core Customer

    A membership scheme that keeps your most loyal customers coming back for more can be a powerful part of your

    Read More
  • A Guide to Types of Business Authentication

    We’re taking a look at authentication in more detail, including why it matters so much and the various types that are available to your business right now.

    Read More
  • Mitigating Risk: The Dangers of Misuses of Employee Access to Digital and Physical Data

    The sad fact is employee data misuse is on the rise, with over a third of data breaches happening as

    Read More
  • How Much Money Does British Business Lose to Stolen Time?

    We’ve launched a survey to investigate the UK’s habits, thoughts, and opinions on time theft at work.

    Read More
  • Everything to Think About Before You Begin Your Business Rebrand

    Rebranding is a common strategy for rejuvenating a business and bringing it more in line with customer expectations. But there’s

    Read More