Plastic Cards Expansion into Europe

It has been nearly two years now that Swype have successfully expanded its sales of plastic cards into Europe.

As the requirement for customer loyalty is on the increase worldwide so is the demand for plastic cards. This can be in the form of customer loyalty cards, membership cards or affiliated customer loyalty programmes.

Dealing with the plastic card market in Europe does come with its challenges in terms of plastic card pricing, plastic card marketing, suitable routes to market and the overseas transportation of plastic cards. Cultural differences and customer expectations can very often determine the type of plastic card required. For example, France and Germany are very heavily focussed on the loyalty card market with numerous plastic card loyalty schemes available to customers. Standard size plastic cards are more popular than plastic key-fobs and custom shaped cards.

Swype have been successful within Europe by understanding their customer needs for plastic cards. They have identified markets that are compatible with the running of Swype here in the UK. They have priced accordingly to take into to consideration the value of plastic cards overseas and the various sales channels. They have also set prices to take into consideration currency fluctuations. Swype as a whole have adapted their ways to accommodate the demanding increase for the plastic card market in whichever way shape or form – plastic cards, plastic business cards, loyalty cards, access control cards, encoded cards, magnetic stripe cards, membership cards . Also cards with personalisation, numbering and embossed cards.

Our current European plastic card portfolio consists of France, Germany, Italy, Switzerland, Belgium and Norway. All of these countries have their own specific requirements and characteristics for plastic cards. All have their own cultural differences and all enjoy dealing with Swype.

Latest News

  • How an Effective Communications Strategy can Reduce Event Customer Service Volumes

    As well as ensuring attendees are well-stocked with all the right information for the day itself, a properly planned communication

    Read More
  • The UK’s Best Cities for Hosting Conferences (Outside of London)

    With the UK getting closer and closer to fully “re-opening” following the pandemic, events and conferences are sure to follow

    Read More
  • HR Advice for Managing Employee Punctuality and Attendance Policies

    As a way of limiting issues with lateness and attendance, an employee attendance policy helps to boost punctuality and productivity in the workplace. Here, we’ll show you how to plan, implement and monitor a proper policy for your employees.

    Read More
  • A Guide to Standard ID Card Sizes

    In this guide, we’ll look at the various sizes of ID cards, what they can be used for and why size does matter when it comes to your cards.

    Read More
  • 7 Tips to a successful Loyalty Programme

    A successful loyalty programme is a mix of strong design, implementation, promotion and maintenance. We’ll show you how to achieve all of those using effective strategies and approaches.

    Read More
  • How to Use Membership Schemes to Learn More About Your Core Customer

    A membership scheme that keeps your most loyal customers coming back for more can be a powerful part of your

    Read More
  • A Guide to Types of Business Authentication

    We’re taking a look at authentication in more detail, including why it matters so much and the various types that are available to your business right now.

    Read More
  • Mitigating Risk: The Dangers of Misuses of Employee Access to Digital and Physical Data

    The sad fact is employee data misuse is on the rise, with over a third of data breaches happening as

    Read More
  • How Much Money Does British Business Lose to Stolen Time?

    We’ve launched a survey to investigate the UK’s habits, thoughts, and opinions on time theft at work.

    Read More
  • Everything to Think About Before You Begin Your Business Rebrand

    Rebranding is a common strategy for rejuvenating a business and bringing it more in line with customer expectations. But there’s

    Read More