woman rests at the gym

Make Your Gym Stronger with Quality Membership Cards

With people continuing to adapt to the new normal post pandemic, the drive to stay fit has never been so important. Gyms have never been busier as health and fitness has become a priority for many.

That means now is a great time to make the most of it if you own a gym or fitness studio. Whether that’s a small independent gym or a fitness chain, our plastic membership cards can help drive sales, ensure seamless access and showcase your brand.

Here’s some points you should be thinking about when ordering your membership cards.

Become Part of the Club

Even though consumers want to keep fit and healthy, if there is a need for them to cut back on their monthly budget their gym membership could be one of the first things to go. You need to make them feel welcome and part of a wider community. Issuing them all with the same plastic cards gives them access to this. You are more likely to retain members if they feel that they are getting value for money and providing benefits through their plastic membership cards could be the solution. By showing the card your customers could be offered discounts off other goods and services within the gym, including a cafe or sportswear outlet. However, you could also work with the wider business community to offer joint discounts and incentives for other stores, such as hairdressers or beauticians.

Keep Them Coming Back

Providing customers with plastic membership cards will also help you keep track of their gym usage. Taking up a regular gym membership is a big commitment. However, after the initial enthusiasm many members can reduce their use of the facilities and if they feel it’s not worthwhile they may cancel their membership. By collecting data through their plastic cards you can keep an eye on how often they’re attending and try to target those who appear to be reducing their usage of the facilities. Consider attracting them with incentives such as free gifts for regular usage or if they reach a certain goal. Catching members before they become disheartened with the gym is a great way of retaining them.

There are so many ways in which plastic membership cards can provide benefits to gym owners. At Swype, we offer a range of solutions, so please feel free to browse through our products to find the most suitable one for you.

Latest News

  • How an Effective Communications Strategy can Reduce Event Customer Service Volumes

    As well as ensuring attendees are well-stocked with all the right information for the day itself, a properly planned communication

    Read More
  • The UK’s Best Cities for Hosting Conferences (Outside of London)

    With the UK getting closer and closer to fully “re-opening” following the pandemic, events and conferences are sure to follow

    Read More
  • HR Advice for Managing Employee Punctuality and Attendance Policies

    As a way of limiting issues with lateness and attendance, an employee attendance policy helps to boost punctuality and productivity in the workplace. Here, we’ll show you how to plan, implement and monitor a proper policy for your employees.

    Read More
  • A Guide to Standard ID Card Sizes

    In this guide, we’ll look at the various sizes of ID cards, what they can be used for and why size does matter when it comes to your cards.

    Read More
  • 7 Tips to a successful Loyalty Programme

    A successful loyalty programme is a mix of strong design, implementation, promotion and maintenance. We’ll show you how to achieve all of those using effective strategies and approaches.

    Read More
  • How to Use Membership Schemes to Learn More About Your Core Customer

    A membership scheme that keeps your most loyal customers coming back for more can be a powerful part of your

    Read More
  • A Guide to Types of Business Authentication

    We’re taking a look at authentication in more detail, including why it matters so much and the various types that are available to your business right now.

    Read More
  • Mitigating Risk: The Dangers of Misuses of Employee Access to Digital and Physical Data

    The sad fact is employee data misuse is on the rise, with over a third of data breaches happening as

    Read More
  • How Much Money Does British Business Lose to Stolen Time?

    We’ve launched a survey to investigate the UK’s habits, thoughts, and opinions on time theft at work.

    Read More
  • Everything to Think About Before You Begin Your Business Rebrand

    Rebranding is a common strategy for rejuvenating a business and bringing it more in line with customer expectations. But there’s

    Read More