woman rests at the gym

Make Your Gym Stronger with Quality Membership Cards

With people continuing to adapt to the new normal post pandemic, the drive to stay fit has never been so important. Gyms have never been busier as health and fitness has become a priority for many.

That means now is a great time to make the most of it if you own a gym or fitness studio. Whether that’s a small independent gym or a fitness chain, our plastic membership cards can help drive sales, ensure seamless access and showcase your brand.

Here’s some points you should be thinking about when ordering your membership cards.

Become Part of the Club

Even though consumers want to keep fit and healthy, if there is a need for them to cut back on their monthly budget their gym membership could be one of the first things to go. You need to make them feel welcome and part of a wider community. Issuing them all with the same plastic cards gives them access to this. You are more likely to retain members if they feel that they are getting value for money and providing benefits through their plastic membership cards could be the solution. By showing the card your customers could be offered discounts off other goods and services within the gym, including a cafe or sportswear outlet. However, you could also work with the wider business community to offer joint discounts and incentives for other stores, such as hairdressers or beauticians.

Keep Them Coming Back

Providing customers with plastic membership cards will also help you keep track of their gym usage. Taking up a regular gym membership is a big commitment. However, after the initial enthusiasm many members can reduce their use of the facilities and if they feel it’s not worthwhile they may cancel their membership. By collecting data through their plastic cards you can keep an eye on how often they’re attending and try to target those who appear to be reducing their usage of the facilities. Consider attracting them with incentives such as free gifts for regular usage or if they reach a certain goal. Catching members before they become disheartened with the gym is a great way of retaining them.

There are so many ways in which plastic membership cards can provide benefits to gym owners. At Swype, we offer a range of solutions, so please feel free to browse through our products to find the most suitable one for you.

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